Real-Time Business Alerts (Premium)
Browser-based desktop push notifications wired to AI signals and your custom monitors. Critical alerts ring through the moment they fire; non-critical ones honour your quiet hours and daily limit.
Why it matters: Email is too slow, dashboards are too passive. A native desktop notification on the moment a cash-flow risk or vendor anomaly is detected is the difference between catching it the same day and finding out next week.
Custom Monitors (Premium)
Owner-defined rules: revenue / expense / cash thresholds, profitability bands, category-spend ceilings, vendor caps, forecast conditions. Each monitor carries its own severity, time-comparison (previous month, quarter, rolling average, custom) and notification channel.
Why it matters: Generic AI signals catch what the system thinks is unusual. Custom monitors catch what YOU think is unusual - the lines that, when crossed, mean someone needs to act today.
Notification Center
A bell-icon inbox in the top nav, with unread counts, severity badges, business filter, category filter, mark-as-read and clear. Every alert is preserved with a deep link back to the relevant insight, forecast, monitor or consultation.
Why it matters: Desktop pushes are ephemeral. The Notification Center is the durable record - so an owner who was away from their machine still sees what fired, when, and what to do about it.
Notification Severity Routing
Three severity levels - Critical, Important, Informational - each routed differently. Critical: desktop push + in-app + optional email. Important: in-app + push when the category is on. Informational: in-app only.
Why it matters: An undifferentiated alert stream is worse than no alerts - it trains owners to ignore everything. Severity routing makes sure the loudest channel is reserved for the loudest signal.
Quiet Hours & Daily Limit
Configure a daily quiet window in your local timezone; non-critical alerts delay until the window ends. A daily cap caps total deliveries so a noisy day never floods the inbox.
Why it matters: Real-time matters at 11am on a Tuesday and matters less at 11pm on a Sunday. The system respects the difference.
Category Toggles & Sensitivity
Per-category opt-in (Revenue, Expense, Cash flow, Forecast, Vendor anomaly, AI recommendations, Custom monitor, Weekly summary) plus a global sensitivity dial (Conservative / Balanced / Aggressive).
Why it matters: Owners want different things at different stages. A founder pre-PMF wants every signal; a stable cash-cow wants only critical ones. The dials let both work.
Threshold Alerts (Free + Premium)
The original notification-rule engine - one threshold per workspace on the Free plan, unlimited on Pro - covering cash floor, expense ceiling, vendor spike, revenue drop.
Why it matters: Free users still get the headline guardrail. Premium unlocks the full real-time stack on top of it.
Future Channels
The notification dispatcher is built around a channel abstraction so additional channels - mobile push, email digest, Slack, WhatsApp, Microsoft Teams, generic webhooks - drop in without changing the alert logic.
Why it matters: Owners live on different surfaces. The architecture doesn't force a re-design every time a new channel becomes interesting.