The financial cushion that lets a business survive unexpected events. Without reserve, every bad quarter becomes existential; with it, you have time to respond thoughtfully.
Definition
Cash Reserve - cash held separately as a safety buffer for emergencies, typically targeting 3-6 months of fixed operating expenses (higher for volatile, concentrated, or seasonal businesses).
Common uses
- Risk management - the buffer against unexpected events
- Strategic flexibility - reserves enable decisions that would otherwise be off the table
- Lender comfort - banks evaluate creditworthiness against reserve levels
Watch out
Reserve in the same account as operating cash isn't really reserve - it gets used. Move it to a separate account and treat it as untouchable.